Deskripsi Pekerjaan
Join our dynamic marketing team at Innovatech Indonesia and lead digital transformation initiatives! We're seeking a creative Digital Marketing Specialist to craft compelling campaigns that drive brand awareness and customer acquisition. This hybrid role combines strategic planning with hands-on execution across multiple digital channels. Enjoy competitive compensation, flexible work arrangements, and opportunities for professional growth in Indonesia's fastest-growing tech hub.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO/SEM, social media, email campaigns, and content marketing
- Manage paid advertising budgets (Google Ads, Meta Ads) with ROI optimization focus
- Analyze campaign performance using analytics tools (Google Analytics, Hotjar) and generate actionable insights
- Collaborate with design team to create engaging visual assets and brand messaging
- Lead market research initiatives to identify emerging trends and competitor analysis
- Optimize conversion funnels and implement A/B testing for continuous improvement
- Coordinate with sales team to ensure seamless lead generation and nurturing processes
Kualifikasi
- Min. 3 years experience in digital marketing with proven campaign success metrics
- Expertise in Google Ads, Facebook/Instagram Ads, and SEO best practices
- Proficiency in analytics tools (Google Analytics, SEMrush, Ahrefs)
- Strong written communication skills in Bahasa Indonesia and English
- Experience with marketing automation platforms (HubSpot, Mailchimp)
- Ability to interpret data and translate insights into actionable strategies
- Relevant certification (Google Ads, Meta Blueprint) is a plus